An Australian not-for-profit
An AI strategy first, then a CRM to match.
- Challenge
- The organisation wanted AI to stretch a small team further, but had no agreed strategy and a CRM that no longer fit how it worked.
- What we did
- Set the AI strategy, redesigned core processes, then evaluated CRM options against the new processes, independently.
- Outcome
- An AI strategy, redesigned processes and a CRM decision the leadership team could back.
0
vendor commissions, so the CRM choice stayed independent
